The Federal Government has reaffirmed its commitment to unlocking the potential of Nigeria’s creative economy, describing the sector as an important driver of employment, innovation and sustainable economic growth.
Minister of Information and National Orientation, Mohammed Idris, made the commitment on Wednesday, September 9, 2026, while highlighting the government’s support for initiatives designed to expand opportunities within Nigeria’s creative industries.
Idris said the creative sector has significant capacity to create jobs and contribute to long-term prosperity, particularly as young Nigerians increasingly participate in areas such as film, music, fashion, digital content, technology and other creative enterprises.
The minister’s comments come as Nigeria continues to seek ways of diversifying its economy beyond traditional sources of government revenue. The creative industry has increasingly attracted attention from policymakers and investors because of its ability to generate income, create employment and provide opportunities for Nigerian talent to reach international audiences.
Government support for the sector is expected to focus on creating an environment where creative businesses and professionals can develop sustainably, access opportunities and contribute more significantly to the national economy.
The renewed commitment also comes amid growing global demand for Nigerian creative content, with Afrobeats, Nollywood, fashion and digital media continuing to strengthen Nigeria’s cultural influence internationally.
Idris said the government remains committed to initiatives capable of unlocking this potential and ensuring that the creative economy contributes meaningfully to Nigeria’s development.
