Nigeria’s smartphone market continues to expand, but affordability remains a major factor shaping the devices consumers use, according to a September 2026 study by KPMG and Orange Group.
The study found that Android devices account for about 88 per cent of smartphones used by respondents in Nigeria, while Apple’s iOS accounts for 12 per cent.
The figures highlight the strong position of Android in Nigeria’s mobile market, particularly because the platform is available across a much wider range of price points.
For many Nigerian consumers, the cost of a smartphone remains an important consideration as they seek devices that provide access to internet services, digital payments, social media, education, entertainment and business tools without the higher prices associated with premium devices.
The growing use of smartphones is also contributing to Nigeria’s expanding digital economy. More Nigerians are relying on mobile devices to access banking services, shop online, communicate with businesses and work remotely.
The study suggests that the future growth of Nigeria’s smartphone market will continue to be closely connected to affordability and access to reliable internet services.
As smartphone ownership increases, businesses are also gaining a larger mobile audience, creating opportunities for digital commerce, advertising, financial technology and other online services.
The findings reinforce the importance of affordable technology in expanding digital participation across Nigeria, particularly among consumers who may not be able to afford premium smartphones.
